Loreal Paris Excellence Pure Blonde Hair Dye – 01 Ultra Light Natural Blonde – Excellence:

Excellence covers whites 100% and provides excellent permanence.

It provides richer color results with its triple care inspired by professional applications that 99% of women who try it love*.

It provides unique care while gently cleansing your hair and scalp with its pH-balanced post-dye care shampoo. It softens the hair and reveals its shine.

*Consumer testing, 324 people.

• Eye-catching, rich blondes with Hi-Lift technology.
• Lightens hair color up to 4 tones, special formula for blondes with cold reflections.
• Protects the hair while dyeing with its formula enriched with Pro-Keratin and protective serum ingredients.
• Gently cleans the hair and scalp with pH Balanced Care Shampoo.
• It nourishes the hair without weighing it down with the mask containing ceramides.
• Long-lasting, rich color result.

Pour the Cream Hair Dye into the Oxidant Cream bottle and shake well after closing the cap. If you dye your hair regularly, apply the product by massaging it to your hair roots and wait for 20 minutes, then apply the remaining dye to the lengths and ends of your hair and wait another 10 minutes. If you are dyeing your hair for the first time, massage the product all over your hair and wait for 30 minutes. After rinsing your hair with pH Balanced Post-Dye Care Shampoo and water, apply the Non-Weightening Nourishing Mask.

ALL SKIN/HAIR TYPES.

Suitable for All Ages.

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