Loreal Paris Excellence Cool Creme Hair Dye 7.11 Extra Ashy Auburn – Excellence:

Product features
• Long-lasting cool colors and 100% white coverage thanks to Excellence Cool Creme’s Enriched Triple Care, protective cream dye containing Pro-keratin, pH-balanced Purple Shampoo with anti-orange purple technology and Purple Mask!
• It provides a unique care while gently cleansing your hair and scalp with pH-balanced Purple Shampoo after dyeing.
• It softens the hair and reveals its shine.
• Anti-Orange Purple Mask gives shine and softness to the hair and neutralizes unwanted orange and yellow reflections from week to week.

Product Benefits
• 100% white coverage.
• Protects hair while dyeing with protective cream dye enriched with Pro-Keratin.
• Gently cleans the hair and scalp with pH Balanced Post-Dye Purple Shampoo.
• Anti-Orange Purple Mask gives shine and softness to the hair and neutralizes unwanted orange and yellow reflections from week to week.
• Long-lasting cool colours.

Instructions for Use
Pour the Cream Hair Dye into the Oxidant Cream bottle and shake well after closing the cap. If you dye your hair regularly, apply the product by massaging it to your hair roots and wait for 20 minutes, then apply the remaining dye to the lengths and ends of your hair and wait another 10 minutes. If you are dyeing your hair for the first time, massage the product all over your hair and wait for 30 minutes. After rinsing your hair with pH Balanced Post-Dye Purple Shampoo and water, apply the Anti-Orange Purple Mask.

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